Womens Hygiene

Blood, Sweat & Cheers

It’s ridiculous that in 2020 the practicalities and embarrassment of something that half the world’s population goes through every month for most of their lives is still a huge taboo. Periods are normal and natural, and exercise can help alleviates the cramps and mood swings involved. Yet research shows that many women still avoid getting active during their period due to a sense of shame.

 

Blood, Sweat and Cheers is a new Sporting Her campaign that aims to educate, promote, and share all things period and sport.

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